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March 05, 2024 3 min read
Pure Mānuka honey, renowned for its unique flavour profile and purported health benefits, has gained popularity in recent years. As consumers flock to incorporate this golden elixir into their daily routines, one question often lingers: Why does high-quality Mānuka honey come with a hefty price tag? In this blog post, we will delve into the factors that contribute to the cost of rare New Zealand Mānuka honey, including the harvesting process, the standards and certifications of our premium product and how our honey is packaged. Join us in unravelling the mysteries behind PURITI Mānuka honey.
The first key factor influencing the cost of Mānuka honey is its origin. Derived from the nectar of the Mānuka tree (Leptospermum scoparium), which isnative to New Zealand and parts of Australia, Mānuka honey stands out due to its limited geographic distribution. The unique conditions required for Mānuka trees to thrive contribute to the scarcity of honey-producing flowers, making the nectar collection process inherently labour-intensive and challenging.
Furthermore, the Mānuka tree flowers for only a short period each year, intensifying the rarity of the honey. The limited and seasonal availability of the Mānuka nectar significantly impacts the overall production volume, thus driving up the cost.
Theharvesting of PURITI Mānuka honey involves a meticulous and time-consuming process. Beekeepers carefully place hives in remote and unpolluted areas with abundant Mānuka trees, ensuring that the bees primarily forage on Mānuka nectar. This precision in hive placement contributes to the purity and potency of the honey.
Beekeepers must closely monitor the honey's production, as the unique properties of Mānuka honey are directly linked to the nectar's quality. This hands-on approach to beekeeping demands considerable time, effort, and expertise, adding to the overall production costs.
Mānuka honey is renowned for itsexceptional health properties, attributed to the presence of methylglyoxal (MGO).To guarantee the authenticity and quality of PURITI Mānuka honey, regulatory bodies, such as the Unique Mānuka Factor (UMF) in New Zealand, have established stringent standards.
These organisations conduct rigorous testing to verify the honey'sMGO levels and other markers of authenticity. As a result,only honey that meets these high standards receives the coveted UMF certification. The rigorous testing processes contribute to the overall cost of producing and certifying authentic Mānuka honey.
Beyond production, the packaging and marketing of PURITI Mānuka honey also play a role in its cost.High-quality packaging is crucial to preserving the honey's unique properties and preventing adulteration. Additionally, marketing efforts to educate consumers about honey's health benefits, origin, and quality certifications contribute to overall expenses.
As the popularity of Mānuka honey continues to soar,global demand has outpaced the supply. The laws of supply and demand naturally influence the price and the imbalance between the two further drives up the cost of Mānuka honey.
At PURITI, we produce sensational, creamy and untouchedUMF™-certified Mānuka honey that exceeds all requirements to guarantee purity and potency. EachMānuka honey product we sell exceeds the minimum leptosperin and MGO concentrations set by UMF™HA. As a result, consumers can buy from PURITI confidently, knowing that we are only selling 100% genuine New Zealand Mānuka honey.
The unique UMF™ trademark is a Quality Mark certification that is internationally recognised. After rigorous independent testing and auditing conducted by independent accredited laboratories (IANZ-, this certification ensures that you’re buying the highest quality New Zealand Mānuka honey.
In conclusion, the cost of pure Mānuka honey is a multifaceted interplay of factors, ranging from the unique geographic conditions required for Mānuka tree cultivation to meticulous beekeeping practices, stringent quality standards, and global market dynamics. A premier brand like PURITI knows customers out there seek perfection in a New Zealand-made product. As purveyors of the finest honey in New Zealand, we make sure we have the certifications to back it up. So, don't waste a moment longer and explore our variety of premium Mānuka honey products.
As consumers navigate the realm of premium honey options, understanding the complexities behind the cost of PURITI Mānuka honey enhances appreciation for itsrarity, quality, and potential health benefits.
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