The Era of Pure Manuka Honey

In the realm ofgenuine Mānuka honey, this variety holds immense significance, and at PURITI, we understand its importance better than anyone. For years, raw Mānuka honey has captivated both scientists and the general public, thanks to its unique properties and limited availability, making it a highly sought-after commodity that screams nothing short of pure luxury. 

At PURITI, it would be wrong for us not to give our customers a solid view of how far this luxurious gift from nature has come. There are few products available on the market that can boast this level of rawness and tradition. Since the spiritual significance within the Māori communities to the world-famous, versatile treat we have all come to know, there is no shortage of history on Mānuka honey. 

All aboard the Mānuka honey train! 

Since The Dawn of Time 

When Was Honey First Introduced To The World?

As a company that values history as much as our products, PURITI takes immense pride in the rich and ancient origins of honey in civilisation. Honey's history can be traced back thousands of years, captivating the hearts of humans across diverse cultures and civilizations. From the moment early populations discovered beehives, honey became a treasured natural wonder. Our passion for this golden elixir stems from the age-old practice of beekeeping, which has subsequently been passed down through generations. 

The remarkable journey of honey throughout humanity's time on Earth showcases its significance as a symbol of abundance, healing, and indulgence. At PURITI, we embrace this legacy, cultivating our pure Mānuka honey with utmost care and respect for nature's bounty, preserving the essence of tradition while embodying the epitome of modern luxury. 

With each jar of PURITI honey, we share the ancient story of honey's place in human history, delivering a taste of unparalleled excellence and celebrating the legacy of this extraordinary honey with every precious drop.

Was The Mānuka Tree Important Before Mānuka Honey? 

While Mānuka honey of course originates from the tree, many people are unaware of the incredible significance the tree had on the indigenous Māori population before the honey discovery. This versatile wonder served as a lifeline, providing an extensive list of useful items that were vital to their daily lives. Can you believe that the sturdy, red wood of this shrub was crafted into paddles, weapons, spade blades, bird spears, and even foundations used to construct buildings? 

But wait, there's more! The Mānuka bark took centre stage as a fantastic medicinal resource. The Māori cleverly used it as a sedative, boiled it with leaves to inhale the soothing vapours for colds, and even rubbed the ash from the bark on their skin to treat certain skin conditions. 

What Was The Timeline That Led To Mānuka Honey’s Rise

1839

The honey bee makes its grand entrance to the lush lands of New Zealand, courtesy of Methodist missionary Mary Brumby. Here, she brings two hives to Hokianga, marking the beginning of a sweet revolution in the country's history. Before her arrival, New Zealand had its native bee species, but alas, they were not the species required for premium honey production. 

Late 1800s

The New Zealand bush becomes a buzzing haven as beekeepers start to multiply like, well, bees! The fertile environment proves ideal for these industrious insects, and in the Bay of Islands, a fascinating discovery unfolds. The ingenious Māori population seizes the opportunity, stepping into the limelight as the country's first-ever commercial beekeepers. Honey sales soar, sweetening the lives of locals and leaving a trail of golden delight.

1929

The beekeeping boom reaches its peak, with around 100,000 hives dotting the picturesque landscape of New Zealand. Apiarists are on cloud nine as they witness their labour of love flourishing, turning their passion for honey into a fruitful endeavour.

Post-World War II

The buzz around beekeeping only intensifies, fueled by a collective passion for this nectar of the gods. By 1950, an impressive force of 7,000 beekeepers tended to over 150,000 hives, giving New Zealand a new boost for the economy and trading. Beekeeping has truly become a way of life, enriching the nation with its unparalleled sweetness and forever marking New Zealand as a land of honey and endless possibilities.

The Era of Pure Mānuka Honey 

When Did Mānuka Honey Become “A Thing”? 

In the 1980s, a groundbreaking discovery unfolded through the work of Dr. Peter Molan - a Kiwi biochemist. Molan discovered that an extraordinary ingredient, namedmethylglyoxal (MGO), nestled within the heart of pure monofloral Mānuka honey. Dr. Molan's findings sent shockwaves through the scientific community, unveiling this suggested antibacterial bioactive that may or may not be responsible for the many praises we have been seeing from our customers today. 

For more information, please visit - “What Does MGO Stand For?”

Subsequent studies delved deeper, uncovering a treasure trove of reported health benefits that Mānuka honey may possess. The world couldn't resist the allure of this New Zealand gem, and its popularity soared like a wildfire across the globe.

From the Gulf States to various corners of Asia and the United States, the reputation of Mānuka honey grew exponentially, becoming an emblem of Māori and New Zealand's identity. However, at PURITI, we understand that the journey doesn't end with discovery. We are committed to the continuous ongoing research, continuously exploring the depths of Mānuka honey's health properties, determined to unlock every ounce of its potential.

How Does PURITI Ensure Customers Receive The Best Possible Honey? 

When it comes to selecting the best Mānuka honey, it’s key to make sure you know what you’re looking for. First and foremost, ensure that the honey you're eyeing is both made and packaged in its home, New Zealand, is of the utmost importance. Packaging elsewhere may lead to unwanted shortcuts like blending with less-rare varieties - which may compromise its authenticity. Remember that New Zealand holds some of the strictest standards for honey production in the world. 

Rest assured, the Ministry of Primary Industry (MPI) has taken honey importation into its own hands, banning it entirely, guaranteeing transparency and quality assurance from farm to table. In your quest for genuine Mānuka honey, focus on the monofloral varieties, a hallmark of authenticity found in New Zealand.

However, authenticity goes beyond labels, and at PURITI, we are driven by a commitment to excellence. We go above and beyond legal requirements for testing, making sure that our customers have no confusion around our raw Mānuka honey products. 

How Does UMF™ Contribute To PURITI’s Purity? 

PURITI makes it simple for our customers by making the coveted Unique Mānuka Factor (UMF™) as visible as possible. The licensed brand name and number should be prominently displayed on the label, along with the MGO level specified next to the UMF™ trademark. All of this information must be verified through the official UMF™ release certificate, which includes the batch result.

The essence of quality Mānuka honey lies in its stringent authentication process, chiefly centred on measuring the remarkable MGO or methylglyoxal level. This unique component sets high-quality Mānuka honey apart, making it unrivalled by any other honey variety. Trust your taste buds to PURITI, where genuine Mānuka honey reigns supreme, offering an unparalleled experience that encapsulates the essence of New Zealand's finest nectar.

For more information, please visit - “PURITI Is Positively Pure”

PURITI Can Provide You With 100% Pure New Zealand Mānuka Honey

At PURITI, we produce sensational, creamy and untouchedUMF™-certified Mānuka honey that exceeds all requirements to guarantee purity and potency. EachMānuka honey product we sell exceeds the minimum leptosperin and MGO concentrations set by UMF™HA. As a result, consumers can buy from PURITI confidently, knowing that we are only selling 100% genuine New Zealand Mānuka honey.

The unique UMF™ trademark is a Quality Mark certification that is internationally recognised. After rigorous independent testing and auditing conducted by independent accredited laboratories (IANZ-, this certification ensures that you’re buying the highest quality New Zealand Mānuka honey.